Jason Smith

Founder, Chief Creative Director

As a seasoned Creative Director with a rich background spanning over two decades, I developed an incredibly diverse skill set embracing versatility and innovation. After graduating with a degree in Digital Arts, I initially founded Layer One as a freelancing business and gained many clients through referrals. I continued to learn new skills and later taught myself how to code websites. I became captivated by the process of turning creative ideas into an interactive experience.

My tenure with agencies and e-commerce companies provided invaluable insights into consumer behavior, strategic skills, and structured approaches, all of which I have adapted for the benefit of my clients. I always valued passing on the knowledge I’ve gained to others and enjoy mentoring and helping other creatives.

Layer One symbolizes the creative odyssey of my career and life, with each layer serving as a building block for a new phase.

Projects I’ve Worked On

MinimaLisa

MinimaLisa MinimaLisa is a professional organizer who helps create spaces that feel lighter through a…

Tayst

Tayst Tayst Coffee is dedicated to providing exceptional coffee while prioritizing environmental sustainability. By partnering…

Lisi’s Towing

Lisi’s Towing Lisi’s Towing Service brings over 50 years of experience to the road, backed…

$IC Cover

$IC

Self-Care is Currency ($IC) (Self-Care is Currency) is a lifestyle brand that sells products built…

Mr Frappe

Mr. Frappe Mr Frappe is a dessert / beverage shop located in Nassau County, Long Island….

Dada Yute

Dada Yute Brazilian artist Dada Yute is well-known in the Reggae and Dancehall music scenes….

Napa Valley Supercars

Napa Valley Supercars Napa Valley Supercars is the leading destination in Napa Valley California for…

E•JOMA

E-JOMA

E•JOMA E•JOMA creates natural herbal teas with a focus on wellness, balance, and everyday healing….

Rabanne

Rabanne Fragrance Concept Paco Rabanne began with Spanish-born fashion designer Francisco Rabaneda Cuervo. Established in…

That Blanket

ThatBlanket

ThatBlanket ThatBlanket™ was developed as a direct-to-consumer personalized product brand centered around turning meaningful moments…

Odile Psychotherapy Service

Odile Psychotherapy Service Odile Psychotherapy Service, PLLC is an online therapy practice that provides cultural…

Friends of Crown Heights

The Friends of Crown Heights Educational Centers The Friends of Crown Heights Educational Centers Inc.,…

Cover Ella's Moments

Ella’s Moments

Ella’s Moments Ella’s Moments is a personalized print company that focuses on cozy items such…

Miss Panama US

Miss Panama US

Miss Panama US Miss Panama US is an organization that host events to raise funds…

Goutté

Goutté Brazilian artist Dada Yute is well-known in the Reggae and Dancehall music scenes. Dada…

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