We helped MinimaLisa create a consistent brand identity by designing a new logo and developing a comprehensive style guide. Through the process, we studied and understood the experience that MinimaLisa offers their clients and created a look/feel as well as brand voice that resonated with the core demographic. The website was redesigned with the new branding, which also applied to other channels. We also identified and improved the online experience in areas such as SEO, consultation booking experience, lead generating forms, modernized before/after portfolio.