$IC

(Self-Care is Currency) is a lifestyle brand that sells products built around the belief that rest, reflection, and inner balance are forms of real wealth.

Project Description: We built the $IC concept around gentle, uplifting ideas. Because the name plays on an acronym, the logo was designed to stand on its own, with or without explanation. Soft, rounded letterforms, peaceful imagery, and a calming color palette reframe the word “SIC”. The dollar sign in the full logo reinforces the idea that health is wealth.