Next Layers Interview

#03: The Food and Beverage Issue

Great food and drinks don’t start in factories. They start with people who have a passion for making others happy. These interview questions are designed to uncover the layers of stories, challenges and motivations behind the founders who are building products people connect with.

First Name *

Last Name

Do you have a website? If yes, what is the address? *

What are your social media accounts?

Your Business/Brand Name *

Tell us about yourself *

Describe what you or your business does and why it is important? *

Take us back to the beginning. What was happening in your life when the idea for this business first showed up? *

What made you want to pursue this industry and when did it become real?

How much experimentation went into getting the recipe, flavor, or formula right?

How did you fund the business in the beginning, and how has that strategy evolved?

How has your community influenced the direction of your brand and how do you respond to that?

How have you handled setbacks like supply issues, pricing pressures, or slow seasons?

What values guide your decisions when it comes to ingredients, sourcing, or how you show up as a brand?

What were some early mistakes you made that taught you lessons you still apply today?

What do you want customers to feel the moment they experience your product for the first time?

What part of building this business surprised you the most—good or bad?

What does “success” in this business look like to you personally?

Do you sometimes feel overwhelmed in this space and if so what practice or perspective helps you stay grounded?

What does accountability look like when it comes to running your business?

Tells us about a recent accomplishment, goal or milestone.

What advice would you give to people who are looking to start their own food or beverage business?

What’s one truth about entrepreneurship in this industry that doesn’t get talked about enough?

If your journey had a title so far, what would you call this chapter?

Do you have a favorite quote or something you say often?

Anything else you'd like to tell us about your journey?

Would you like to nominate someone to be featured in our next issue? If so, please add their name, email or social media here.

Upload up to 8 High resolution photos of yourself and/or your business/brand you'd like to feature ie: personal photos, logos, product shots, community events. *

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