Project Description: We helped our client create a consistent brand visual and voice with an renewed brand identity featuring a new logo, typefaces, colors and styling guide. Through the process, we studied and understood the experience that MinimaLisa offers their clients and created a brand identity and voice that resonated with the core demographic. The website was redesigned with the renewed branding and we also helped identify and add areas of improvement such as features aimed to help increase booking and client onboarding.